I’ve been doing some research for my PhD thesis – and it is increasingly research these days, with two incredibly wordy tomes just arriving the day before yesterday and one of them hitting me, slam, on the first page with Descartes, Foucault and Barthes. I’m not in fantasy world anymore. And so I’ve been doing my own side of the research thing, ploughing through fictional blogs, searching for what makes them stand out. I was using as many as I could find that were on-going for this (and that numbered 46 that I felt were worth my time (and yours, I suppose)), and decided to have a cull. Said cull is on-going, but so far I have lost three or four from my ‘regularly read’ list, and they happened to be, essentially, well-written and postmodern fanfic. And it got me thinking, as these things invariably do: we’re still working from other formats, taking influence from films and comics for our writing. Why aren’t we writing from memes*?
I mean, fine, that’s a tad facetious, as if we worked from memes we’d be writing fiction based on the guys from Lonely Planet or some video we saw of a large Welshman singing adequate opera on a tv talent show. We, as a group of writers that might use the internets to publish, would never be taken seriously, right?

BUT WAIT! We aren’t taken seriously now, not really. I’ve spoken before about the Blooker, and I’m being careful with my words, but really, that fictional category didn’t do much to sell the case of there being legitimate talents on the internet. We live in a world where the internet can make legitimate stars from nobodies, where people can get film deals based on shorts that they upload to Youtube, where some of the world’s most legitimate journalists publish their work without editorial reprieve or a printing press (and that isn’t advocacy of a lack of editors – argue with me about that another time, okay?) So where’s that rockstar author to prove to the mainstream that we’re all worthy?
As much as I hate celebrity writers – it’s built into my genes, I think, to have a predisposed dislike of people who want their face on the front cover of their novels – I have to say that I think it’s what we need. As an internet populace, the hardcore adopt people who relate to their areas – William Gibson has a huge internet following, and the Myspace Generation leapt onto the likes of JT Leroy (RIP) as forcefully as they could, but they couldn’t hang on. And once we get past the immediate mainstream, who gets the most google hits?
[Sidenote: anyone know where I could find that sort of information out? I'd love to see a list of the most-searched for authors and novels.]
I’m willing to bet that it’s genre-fiction authors, mostly, your Timothy Zahn and Iain M. Banks types. And that’s awesome, as the internet seems the perfect fit to publicize them to ready and willing-to-accept Slashdot audiences. But if you don’t write genre fiction – if you work, as I do, in the literary-fiction field, for example – where do you find your audiences? Maybe more cultural-zeitgeist-focussed sites, such as music zines or film sites. Maybe through mailing lists, or articles on literary sites. But success in those areas is more reliant on you having a clicky-link for an Amazon purchase after your name, and again, we’re at the crux: how do you get yourself taken seriously is you write a fictional blog, for example?
Well, last week, one of my friend discovered how to get a ‘win’ in the blog world. A post on his astronomy website, Orbiting Frog, clocked over 35 thousand views, and all because he wrote about something that people found interesting. And a post on Novelr last week raised an interesting conjunction of a point: blogs have trouble reaching audiences because of the lack of a community (whereas in the, say, technology world, there’s a delightfully old-school style web-ring that leads around the latest Apple product releases, for example). Now, I do agree: an independent site that rates blogs, provides links and updates would be great, but without editing and quality control it’s liable to misuse and abuse and etc.
Now, I am the first to admit that there’s an inherent difference between Orbiting Frog and any fictional blog. But that isn’t to say that the basic principles remain. Why did the Orbiting Frog post get so many hits? At the most basic level, it was interesting and people wanted to read it and look at the nice pictures. And they did, and they told their friends through Digg and the like, and it led to thousands and thousands of people who, I’m willing to bet, aren’t astronomers (and aren’t part of any astronomy community online) coming and looking at the site. Some will stay for the duration, many won’t, but the success was there.
So, for a fictional blog to replicate this success it needs either to be linked to thousands of other blogs, which it isn’t going to be, really, unless the story on the blog is so bleeding edge it is daily updated with relevant information that will lead it into search engines, or enough people tell their friends about it that they want to see what all the fuss is about (by, say, Digg or Stumbleupon). Now, I’ve never seen fiction get Dugg (?), and it’s odd: why wouldn’t you want to recommend something you like?
And so we get to deeper topics, the same old ones that I circle around, with the primary one being that there’s just a lack of readers of online fiction. It’s depressing, but most interviews with blook or blogfic writers I have read – no, in fact, all interviews – give away that their writers don’t read other online blogs. It’s that same old topic of validation again: we need an author of repute to come along and unite internet fictions. I vote for Douglas Coupland. He could do a blogfic site that is bleeding edge (in the vein of JPod or Microserfs), appeals to an pre-existing fanbase on the internet, and would probably have the sort of insights that would get Dugg regularly. So, let’s start the petition site now, eh?
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I have recently read two novels by a writer called Holly Howitt. One of them, Desk, was the best thing I’ve read thus far this year (and it’s a year that includes reading booker prize winners and bestsellers and number in the many, many books range). If any agents and publishers happen to stumble on this, give her a call, eh? (PS – Then call me. Srsly.)
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I’m halfway through Jeff Smith’s Bone. Anyone who doesn’t think comics can be literature can read this and then shoo.
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Last thing (and this has become a slight “shout-out” style post, by this point): I recently purchased some prints from this site. You probably should as well, and get in whilst the buying’s cheap.
