The music and film industries (bear with me) seem to be devastated on a weekly basis by leaks. Something or other that was expected to make [x] amounts of money for whatever company leaks, and the parent company decrees that it has been devastating to their health. Recent examples include the Michael Moore film Sicko (which may have been helped by the leak, such is the Word Of Mouth that Moore relies on, especially when his film isn’t high-profile wartime (anti)propaganda, but a scarring treatise of the US health system (and thus of less interest to those outside the US, and, arguably, less reason for it to be a cinema release), the popular (or, apparently, not-so-popular) Hostel 2 (whose director, Eli Roth, seems devastated by the leak of a workprint of the film) and, just this last weekend, the new Smashing Pumpkins album Zeitgeist. There’s been no fall-out from this last one yet, but there probably will be – it’s a fairly high-profile release, as these things go, and I’m sure that they would rather it hadn’t leaked at all.
(Or would they? There’s not enough evidence either way, despite the bleatings and crying of the industry. So, make up your own mind and live with your decision. Me? If I like it, I buy it. Simple rule. If I’ve seen/heard it through a leak, well, that’s life – it’s the new radio, don’t you know?)
So, the film and music industries are being constantly brought to their knees. And the book industry is suffering as well, which must be because of the leaks as well, right? Don’t be stupid. Books don’t leak, because they sort-of can’t. (I say “sort-of can’t” because, with a reviewers or proof copy and a scanner you could leak a book really easily, but then, who would want to?) And if they did leak, why would people want to read them? Books are that last bastion of ‘the experience’, of actually buying something tangible and it being yours. There used to be ‘the cinema experience’, ‘the vinyl experience’. There were replaced by lesser experiences: DVD night, or reading an inlay card of a new CD. And whilst these experiences get more and more diminished – streaming TV that is designed to be interruptible, PDF files of inlays when purchased with an MP3 download – the book one remains.
It goes like this:
You see a book you like, either in a shop or online, and it might be by an author you love, or you might have read the blurb, or just like the title/cover > You buy the book > You read the book, creasing it in the way that you, as the reader, see fit, and the way that you, as reader, have the right to > The book goes on a shelf with other books, or similar.
And whilst people might push e-readers and the like on consumers – and I would like an easy way to e-read, I must say – nothing replaces the book as an object. But I don’t need to tell you that, right?
I could be done here, and just say something like, “Yay for books! They are the only ones that keep their class by not leaking all over the shop!” but that would be me lying.. Because, you see, I think that books need to make that step over in order to fit in with the whole “2.0” zeitgeist (NOT the album).
I’ve spoken before about the nature of ‘side-fictions’ and openly shared writing by authors, and how it hasn’t really been adopted by the industry. But the nature of leaks are that they are only a step over the wall of legitimacy from the likes of Myspace, a platform where bands will frequently allow listening to the entirety of their new albums for free before release. What difference the cd leak? I can listen on my iPod. But there is no Myspace for fiction. Fine, publishers will often put samples of a text on their websites, but, really, if we’re being honest, who gets excited about these? Who even reads them? They are little bonuses, and nothing more. Where are the things for the fans?
Stephen King (who I’ve spoken about quite a lot, but he does try really hard, bless him, to keep up with this lark) has some contact with his fans through lists and minor blogging on his website, but offers them nothing that they can’t get from buying his books like the rest of the world. Some authors have commentaries and such on their publishers sites, but they are usually quite typical, and seem to just be stolen from EPKs, rather than actually be properly considered exclusive materials. And that hype, that way of building up excitement about a release date is practically non-existent. When was the last time that somebody told me they were excited about an upcoming book release? [This is almost rhetorical: it was the Danielewski, and they were bitterly disappointed.] In fact, book release dates seem shaky as all hell. I used to go to HMV on my lunch break from school on a Monday to get the latest album releases. I buy computer games on a Friday, the day that they sneak onto shelves. I – if excited – book cinema tickets for the opening night of films in the cinema. But books? I can’t even find reliable release date lists, and Amazon.co.uk’s “future release” category is pitifully full of mass-market biographies of whatever void of personality is currently gracing the cover of Star magazine that week.
And there’s no way to build hype without release dates or assisted communities. There is no way to share the work of a writer you like with friends in online communities unless you can persuade them to shell out cash before having any contact with the product, something that, in this day and age, is increasingly difficult. There is, therefore, no way for people to get excited about releases by less-than-huge-name writers. And this leads to the concept of leaks: if a writer was big enough, people would want the leak. I’ve – twice in my life – bought proof copies of books that weren’t yet released through Amazon sellers, and nobody in the world damned well cares – apart from me (I was quite excited). Now, I know it’s a question of practicality to some degree – as I’ve said above, who wants to read a scanned copy of a book? – but if people cared enough, they would find a way to share what they had. Maybe it’s time for the publishing industry to adopt the concept of all books being available as, say, PDF files just so that they can ‘leak’ and be shared on communities desperate to help them grow in popularity?
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This is my first post at this, my new home, and I’m really grateful to those of you who have come here along with me. I’ll be posting more and more as time goes on, as well as putting my money where my mouth is and posting some fiction, as well as some posts on a collaborative project about Family trees that I am working on. Go to my homepage at Jpsmythe.com for links to both of those. And for what it’s worth, recently I have listened to leaks by The New Pornographers, The Smashing Pumpkins, Okkervil River (wonderful!) and Spoon, and not-so-leaks by Justice, Muscles, Ryan Adams and Blitzen Trapper, all of which are worth your money. Also, McSweeneys are poor right now, after some Shyster (Possibly Irwin R.) stole their monies or something, so go and buy something from them: a subscription to either their fiction quarterly or their excellent interviews/reviews magazine The Believer would suffice, or, if on a more modest budget, why not pick up ‘Comedy By The Numbers’, a very funny book about comedy – “a fake comedy manual that’s actually funny,” says The Onion, and it’s associated with Matt Walsh (of UCB), Bob Odenkirk of Mr Show fame, and is co-written by another Mr Show writer, Eric Hoffman. So, yeah. Grab it.
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Last but by no means least, I’ve been on a new podcast panel show, called ‘The Web Quiz Podcast’ (say what you see as it is on the tin). It can be found here, and it’s really quite funny. What have you got to lose?